Nimbus

Nimbus is MSQ DX's proprietary content migration platform, built specifically to support platform modernisation and migration programmes. Content transfer is one of the most consistently underestimated risks in any platform migration: slow, expensive, and prone to human error when handled manually. Nimbus automates the entire end-to-end content transfer lifecycle, making it 5–8x faster and up to 10x cheaper than traditional methods, with 100% content retention and zero SEO ranking loss across every live engagement. For Mott MacDonald, Nimbus migrated 2,000 pages across 10 regional websites in 8 weeks, absorbing a 4x scope expansion mid-project without slipping the launch date. For Marshalls, 763 content items were migrated 3 weeks ahead of schedule with a 28% reduction in migration costs. Nimbus connects to most major CMS platforms including Umbraco, Kentico, Optimizely, Contentful, and Storyblok, and is enterprise-ready from 1,000 to 50,000 pages.

Nimbus is MSQ DX's proprietary content migration platform for enterprise platform migrations and modernisation programmes. Nimbus makes content transfer faster, more accurate, and significantly less costly than traditional methods. It runs an automated end-to-end pipeline: fetching content from the existing site, analysing structure and SEO value, mapping content to new templates, publishing to the destination CMS, running automated QA, and producing full compliance and governance reporting. Nimbus connects to most major CMS platforms including Umbraco, Kentico, Optimizely, Contentful, and Storyblok. It scales from 1,000 to 50,000 pages.

Nimbus is 5–8x faster than traditional migration methods. For Mott MacDonald, Nimbus processed 1,800 content pieces per day and completed a 2,000-page enterprise migration in 8 weeks, against an 11-week manual baseline, while absorbing a 4x scope expansion mid-project. For Marshalls, 763 content items were migrated in 8 weeks, delivered 3 weeks ahead of schedule.

Nimbus is up to 10x cheaper than manual migration methods. For Marshalls, Nimbus delivered a 28% reduction in content migration costs. For Mott MacDonald, the cost reduction versus traditional methods was 75%. As a proprietary platform with a one-time R&D investment rather than per-client licensing costs, the efficiency compounds across every subsequent project.

Nimbus achieves zero SEO ranking loss across every live engagement to date. META data is mapped or created throughout the migration, enhancing SEO rather than simply preserving it. For Mott MacDonald, zero SEO ranking loss was achieved across 150 international markets.

Yes. Nimbus was built for enterprise complexity. On the Mott MacDonald engagement, 250+ legacy templates were consolidated into 11 standardised components with no information loss. It scales from 1,000 to 50,000 pages and absorbs scope changes mid-project. On the Mott MacDonald programme, the scope expanded 4x from the original plan without slipping the launch date.

Nimbus connects to most major CMS platforms including Umbraco, Kentico, Optimizely, Contentful, and Storyblok. It is platform-agnostic by design, built to handle enterprise migrations regardless of source or destination platform. It scales from 1,000 to 50,000 pages and handles multi-lingual, multi-template environments.

Nimbus is deployed as part of MSQ DX's digital transformation engagements. For Marshalls, Nimbus handled the content migration element of a full digital transformation programme that replatformed to Umbraco. For Mott MacDonald, Nimbus was at the heart of a full platform replatform across 10 regional websites. The platform handles migration so the wider team can focus on experience design and optimisation.